Whether you are thinking about buying a home, a car, or looking for a handyman, or physician, most of us tend to ask our friends who they recommend. That’s because we typically do what our friends do.
Social media tools, like LinkedIn, Twitter and Facebook, are increasingly becoming valuable sources for people to conduct searches based on their friends’ experiences. In fact, a Feb. 15, 2010 article in The San Francisco Chronicle, “Facebook directs more online users than Google,” points out that ‘people are searching the Internet based on their friends’ recommendations and activities.’*
This is huge!
This is why it’s important to integrate social media tools into your traditional marketing mix.
If your customers are on LinkedIn, Facebook, or Twitter, then you need to be engaged in social media.
You can bet that your customers’ friends are doing what they do.